MARKETING OBJECTIVES:
Develop and implement targeted marketing plans supporting business strategies and goals
Develop marketing strategies, evaluate market and recommend policy to encourage maximum sales activity
Identify and develop strategies to reflect the changing media, news, and consumer landscape
Develop working relations with Sales and R&D departments to ensure continuity of the brand is supported
Insure that brand positioning and brand mission are consistently executed through all channels/messages
Track metrics and success criteria for all marketing programs
ADVERTISING / SOCIAL MEDIA / MEDIA PURCHASING / PUBLIC RELATIONS / TRADE SHOWS / EVENT PROMOTIONS / PARTNERSHIPS / BROCHURES/CATALOGS / SALES COLLATERAL / POP/PACKAGING / BRAND DEVELOPMENT / RESEARCH


ADVERTISING:
Negotiate and manage advertising programs (Print/Web) to determine the most appropriate medium & cost
Develop and implement targeted advertising plans supporting brand strategies/goals
Creation of Video, Television, Print, Banner Advertising Campaigns from creative to final product
Day to day support of any paid search programs ensuing ads are performing at an acceptable ROI
Negotiate and/or advice Media Purchasing to achieve maximum exposure and editorial content
Implement planning and execution of Ad Plan understanding maximum exposure and best results
PRINT MEDIA / PHOTO SHOOTS / VIDEO/RADIO/TV SPOTS / WEB BANNER ADS / STRATEGIC ALLIANCES / POP CREATION / MEDIA PURCHASING / ATHLETE CONTRACTS / PRODUCT PLACEMENT / VIRAL CAMPAIGNS / REGIONAL MARKETING / GUERRILLA TACTICS


PUBLIC RELATIONS:
Strategic development of PR plans to support brand and business initiatives with media, retailers, customers
Ensure effective launches of new products and product releases
Use relationship with media outlets, including magazines, websites, and general market increase exposure
Write and distribute daily, weekly, monthly company news. (Social, Media, Website, Sales Programs)
Write and disseminate all Press Releases (Product/News), Media Kits, and Newsletters.
Create Creative Pitches, Releases, Events, Programs to ensure participating by and from audience
PROVEN PR STRATEGIES / SOCIAL MEDIA / EVENTS/SHOWS / PRODUCT LAUNCHES / CRISIS COMMUNICATION / CORPORATE NEWS / PRESS RELEASES / NEWSWIRE DISTRIBUTION / SPEECH WRITING / MEDIA/PRESS KITS / MAGAZINE ARTICLES / PRESENTATIONS


WEBSITE DEVELOPMENT/MAINTENANCE:
Control daily maintenance, creative updating, posting, content management on company website
Transform company website into a growth engine for information and sales
Broaden the application of E-Commerce to include product information and sales generation
Enhance website to make urgent or timely content more easily updated
Ensure website content meets the goals of the company and brand/product image
Promote website as an informational and educational tool for targeted audience
WEB PAGE DESIGNS / STORE/CART UPDATES / SEO LANDING PAGES / CONTENT CREATION / ANALYTICS (REPORTING) / DAILY MAINTENANCE / CUSTOMER INTERACTION / GRAPHIC DESIGN


SOCIAL MEDIA:
Manage social media strategy and providing frequent, daily and/or weekly updates
Develop social campaign strategy and programs to integrate traditional marketing plans
Develop strategies to efficiently drive customer acquisitions and retention through multiple digital channels
Monitor, measure social media performance to optimize engagement and ROI with search engines and sites
Plan, prioritize and test marketing via social media and online viral channels
Maintain SEO efforts and proactively seek and negotiate relevant link placements on external websites
FACEBOOK / GOOGLE + / TWITTER / VIRAL VIDEO CREATION / YOUTUBE ACCOUNTS / BOOKMARKING / VIRAL VIDEO DIST. / BLOG UPDATES / PODCASTING


VIDEO CONTENT:
Production of company videos, interviews, new products
Enhancing consumer experience educating target market on product features and benefits
Editing, Posting to Company website, YouTube, Vimeo, Trade Websites
Controlling video directions and creating content that can be applied for a wide variety of applications
Generating company material utilizing outside (Media and/or Customer Testimonial) to support message
Understanding Target Market and expectations to create content that is entertaining yet informative
SCRIPT WRITING / CREATIVE MESSAGES / EDITING / PRODUCTION / HOSTING SITES/UPLOAD / DAILY UPDATES / CUSTOMER INTERACTION / DISTRIBUTION